HEB introduces new Astros themed ice cream to Houston area stores
An Astros-themed ice cream from HEB is on sale for a limited time in Houston area stores starting this week.
Courtesy of HEB
HEB is playing the Astros’ 2023 season on a cool note.
The Texas grocery chain introduced a new Astros-themed ice cream on Tuesday that went on sale in local stores for a limited time starting Monday. The ice cream is available throughout the company’s Houston region, from Bryan-College Station to Lake Jackson, Orange to Columbus.
The HEB Creamy Creations Houston Astros Peanut Brittle flavor features peanut butter ice cream with peanut brittle chunks and caramel swirls. It will be available in both half-gallon and pint sizes, with the carton sporting an illustration featuring the Orbit team mascot, an open-roof view of Minute Maid Park with the train above the left field facade.
Five percent of each sale will be donated to the Astros Foundation to support youth baseball and softball programs, military recognition, childhood cancer awareness and efforts to reduce homelessness.
“We are thrilled to work with our longtime partner HEB to bring this sweet treat to Houstonians,” Matt Brand, senior vice president of corporate partnerships at Astros, said in a statement. “Both HEB and Astros are iconic brands in Houston and to be able to use this project to also give back to our Houston community through donating to the Astros Foundation, something we are both so passionate about, makes it even more exciting.”
