Black Restaurant Week relaunches the “More than a week” campaign.
Black Restaurant Week has relaunched its More Than Just a Week campaign promoting Black-owned businesses and culinary professionals in Dallas and elsewhere in Texas. BRW started last Friday and will run until Sunday 26th March.
BRW was founded in 2016 by three friends who met while volunteering and serving in Houston, Warren Luckett, Falayn Ferrell and Derek Robinson. Friends began the week as a foodie experience in a city, during which attendees could dine in or order from a number of black-owned restaurants in the city.
From Texas, Colorado, Las Vegas and Arizona to Canadian cities like Toronto and Vancouver, the marketing and awareness campaign for the idea has grown to showcase more than 1,250 black-owned culinary businesses. Restaurants saw an increase in food traffic, which translated into an average 15% increase in sales.
“The ‘More Than a Week’ campaign began last year as an effort to highlight the profound impact BRW has outside of hosting our traditional two-week campaigns,” said Robinson. “This year, we’ve increased programming for restaurants and are hosting our signature events like Nosh, a culinary showcase that highlights restaurateurs and restaurants with catered operations and our online presence. Businesses can use our community calendar to show supporters what they’re up to outside their week of participation.”
Local Black-owned businesses featured this week will have events and menus showcased on the BRW website, and some will offer specials and exclusive menu items. Below is a look at some local restaurants.
Chef Point Kitchen and bar
5220 Highway 121, Colleyville Chef Point has been featured on Food Network programs such as Diners, drive-ins and dives and was covered by The New York Times, CNN and other outlets. Serving American cuisine in a casual setting, this venue will be hosting a one-night Nigerian pop-up dinner that includes a five-course meal for $71 on March 23.
Smokey John’s Bar-B-Que
1820 W. Mockingbird Lane Family owned and operated Smokey John’s serves barbecue at its Mockingbird Lane restaurant and also has a catering and concessions business at the State Fair. For BRW, Smokey John’s is offering sandwich platters for $12.75 (15% off regular price) with your choice of meat (except ribs) and two sides. The Smoke Deluxe includes your choice of two meats, two sides, Texas toast, or cornbread for $16.95 (15% off regular price).
Uncle Wille’s pies
305 N. Hampton Road, Desoto Uncle Wille’s Pies is an award-winning Southern-style boutique bakery that has been serving the community with made-to-order desserts since 1996. With the promo code “blackfoodie,” customers can receive 30% off any pies and cakes whole, whole peach tart or banana pudding, whole cheesecake and mini desserts.
Reggae Wings & Tings
3315 N. Town East Blvd., MesquiteWe visited Reggae Wings and Tings earlier this year. For BRW this Jamaican and Caribbean restaurant is offering a large Escovitch tilapia with two sides for $12.99 and 10 jerk wings for $10.
Cookie company
9320 Dallas Parkway, FriscoCookie Society serves some of the best cookies in North Texas. Life changing cookies. For BRW the store has a cookie breakfast for $15.50, a four-pack with a honey butter cookie, strawberry pop tart, banana bread stuffed French toast cookie.
Other restaurants participating in BRW are OOOWWWEEE Wangz N Catfish in Fort Worth, Da Bomb Brownies and Savorite Southern Cuisine, which we have visited and loved. These spots do not have specific special offers detailed on their websites.
